TikTok has now increased the maximum video length of content on the platform to 10 minutes from 3 minutes. Good luck keeping my attention that long though.
Just like Vine, TikTok debuted in 2016 as a source of very short-length videos, 9 seconds more than Vine, it then extended its video length to 3 minutes last year in July.
According to Social media consultant Matt Navarra, TikTok wants to compete with the likes of YouTube with long-form content which would certainly help to capture an older audience and perhaps increase the already pretty good overall engagement time on the app.
TikTok creeping in on YouTube territory
I can now upload videos up to 10 minutes long pic.twitter.com/P2Mbf4ygWV
— Matt Navarra (@MattNavarra) February 28, 2022
“We’re always thinking about new ways to bring value to our community and enrich the TikTok experience. Last year, we introduced longer videos, giving our community more time to create and be entertained on TikTok,” said a company spokesperson in a statement. “Today, we’re excited to start rolling out the ability to upload videos that are up to 10 minutes, which we hope would unleash even more creative possibilities for our creators around the world.”
Interestingly, the success of TikTok’s short-length videos made competitors like Instagram introduce Reels in 2020 and YouTube Shorts.
TikTok says the ability to roll out longer videos will be available to content creators globally in the next couple of weeks. Users will be notified when they receive the update.
