Tinder, one of the most popular dating apps is set to launch its own in-app, one-on-one video chats later this year, the brand’s parent company, Match Group has announced.
This is in a bid to create a more responsive dating app as more people lean towards video dating and with the restrictions imposed by the coronavirus pandemic.
The feature is coming to users as early as Q2 2020.
Although the dating apps are making changes to their product in an effort to keep people dating, the full impact of the pandemic on dating will likely be seen later this year. If lockdown orders stay in effect around the world, it’s possible people will shelve dating until they can actually meet up in person.
“We are confident that demand for human connection will never dissipate and remain committed to fulfilling that need,” the company said in its earnings note. “This period of social isolation would have been much direr for single people – who no longer have other avenues to meet and connect such as bars and concerts – if not for our products.”