Twitter has relaunched Twitter Blue, its paid subscription service. However, just like everything else on the Apple platform, it will be more expensive than subscribing on other platforms.
The new paid subscription service will be $8 per month on the web and $11 per month on Apple’s iOS.
On Monday we are bringing back the ability to subscribe to @TwitterBlue — it’ll be $8/mo on the web and $11/mo on iOS. We’ve added a review step before applying a blue checkmark to an account as one of our new steps to combat impersonation (which is against the Twitter Rules).
— Esther Crawford ✨ (@esthercrawford) December 10, 2022
The increased price for Apple users might be to offset Apple’s 30% commission for in-app purchased subscriptions.
The social media platform has added a review step before applying a blue checkmark to an account as one of its news steps to combat impersonation.
The new Twitter blue features a few changes, one of which is a gold check for companies, a grey check for government accounts, and the normal blue check for individuals.
You’ll start seeing gold checkmarks appear in your timeline — those are indicators for businesses. Soon afterward you’ll see gray checkmarks which are for government and multilateral accounts.
— Esther Crawford ✨ (@esthercrawford) December 10, 2022
Elon Musk says that individuals that have blue checks, can have a secondary tiny logo showing they belong to an organization if verified as such by that organization.
Other features on Twitter Blue include the ability to edit tweets, upload 1080p video, get reader mode, and an even higher Twitter characters limit. Subscribers will also have their tweets “rocketed” to the top of replies, mentions, and search and will be spammed with 50% fewer ads.
Twitter says that it will begin replacing that “official” label with a gold checkmark for businesses, and later in the week a grey checkmark for government and multilateral accounts. Subscribers will be able to change their handle, display name, or profile photo, but if they do they’ll temporarily lose the blue checkmark until their account is reviewed again.
