branded likes

We have all come across cool animations on Twitter when you like a Tweet, perhaps during Apple Events? These are Branded Likes which is an ad tool that the popular microblogging site is now bringing to all advertisers.

Twitter says it will make “Branded Likes” available to all advertisers from next week. The new update, as the company noted in the announcement, will enable advertisers to create custom “Like” animations for their tweets to help improve engagement in the app.

What are Branded Likes?

Twitter introduced Branded Likes in 2020 and has been testing the tool in beta since. They are animated visuals that encourage Twitter users to share and like hashtag campaigns with a bit of extra visual bling.

Brands like Apple, Disney, Pepsi, Spotify, Mcdonald’s have tested the feature.

Users who click on tweets with branded likes receive a surprise animation and can then enable the feature in their own posts when they use the hashtag themselves. With branded likes, brands can add animations to “likes” that work in tandem with hashtag campaigns and other campaign imagery.

Disney was the first brand to pay for their branded likes as part of the ad product beta test, using the effect to promote Beyonce’s “Black is King” visual album.

Twitter has charged upwards of $1 million for branded emoji hashtags around the Super Bowl, which is at the high, high end, but it does provide some perspective on a similarly themed content option in the app.

Twitter says that it’ll make Branded Likes available as an ad option to all advertisers in the US, UK and Japan from next week.

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Nigel Jr.
As a tech enthusiast and expert, Nigel Jr. is dedicated to providing in-depth and insightful content on all things technology. With a background in online journalism, product reviewing, and tech creation, Nigel has become a trusted source for all things tech.

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