Twitter continues to advance into the social commerce market with new features, now, the popular microblogging site is testing out Product Drops, a new feature that lets users tweet about upcoming events and launches and lets customers set reminders for them.
“When a merchant Tweets about an upcoming launch,” Twitter explains in the announcement, “you’ll see a “Remind me” button at the bottom of the Tweet.”
To explain how the notification will be sent, the company said, “With one tap, you can request to be reminded of the Drop. On launch day, you’ll get an in-app notification in your Notifications tab 15 minutes before and at the time of the drop, so you can be among the first to shop on the merchant’s website and (hopefully) beat out other shoppers. When you click on the notification, you’ll see a “Shop on website” button to purchase the item on the merchant’s website.”
In summary, Twitter is looking to help users never miss out on exclusive product launches they are interested in. The new feature, which the company has confirmed has gone into testing, will also help businesses connect with those who wish to make a purchase.
“We’re excited to introduce new shopping features that empower shoppers to stay on top of the launches that matter most to them and provide merchants with another way to engage shoppers around big product moments.”
At the moment, only iOS users in the US who use Twitter in English can take part in the test. Twitter says that Dior, The Home Depot, and the clothing company Union Los Angeles were among the first brands to work with them. The company also noted in the announcement that it would roll out the feature to more merchants and shoppers in the future.