The 2022 World Cup, held in Qatar, was a major event on Twitter, with football fans from around the world coming to the platform to experience every moment of the tournament. From the start of the event on November 20 to the final match between France and Argentina, there were 147 billion impressions of the #WC2022 conversation on Twitter.
Impressions:
The #WC2022 conversation on Twitter generated a staggering 147 billion impressions. This number easily surpassed the #WC2018 conversation and more than doubled the impressions of the #Tokyo2020 Olympics. The majority of the conversation occurred during live matches, with fans reacting to goals, watching highlights, predicting match outcomes, and celebrating star players.
Most Mentioned Teams:
The following teams were the most mentioned on Twitter during the tournament:
- Argentina (@Argentina)
- Brazil (@CBF_Futebol)
- France (@equipedefrance)
- Portugal (@selecaoportugal)
- Croatia (HNS_CFF)
Most Mentioned Players:
The following players were the most mentioned on Twitter during the tournament:
- Lionel Messi
- Kylian Mbappe
- Neymar Jr
- Cristiano Ronaldo
- Son Heung-min
Countries That Tweeted the Most:
Football fans around the globe showed up to talk about the biggest moments. Fans in Brazil sent more Tweets than in any other country. Here’s a ranking of the countries that Tweeted the most:
- Brazil 🇧🇷
- Japan 🇯🇵
- Argentina 🇦🇷
- United States 🇺🇲
- France 🇫🇷
Brands:
Several brands also joined the conversation as the action on the pitch unfolded. Adidas, Budweiser, and Hyundai were among the most globally mentioned sponsors of the tournament. With an average of 2M likes per day and 226% more Tweet impressions than #WC2018, FIFA generated record-breaking success across all its Twitter accounts, covering the World Cup on Twitter in 7 languages. With creator-driven editorial, behind-the-scenes access, and exclusive content from their free global service FIFA+, they provided an in-depth look at the world’s biggest sporting event.
