Twitter Shuts Down Revue: How to Transition Your Newsletter to a New Platform

It has been announced that Revue, a Dutch startup that allows users to publish and monetize email newsletters, will be shutting down. This news comes just a few weeks after Tesla CEO Elon Musk took charge of Twitter, which acquired Revue in January 2021.

In a statement, Revue explained that they have made the difficult decision to shut down the platform and are offering resources to help users transition to a new platform without interruption. This includes the ability to export subscriber lists and other user data, export past newsletter issues and stats, and delete accounts.

Revue has also provided important dates for users to note. On December 20, 2022, all outstanding paid subscriptions will be set to cancel at the end of their billing cycle. Then, on January 18, 2023, Revue will shut down and all data will be deleted.

This shutdown will no doubt come as a disappointment to many Revue users who have relied on the platform to publish and monetize their newsletters. It is unclear at this time what prompted the decision to shut down Revue, but it is likely that the acquisition by Twitter played a role.

Regardless of the reasons for the shutdown, it is important for Revue users to start planning for the transition to a new platform in order to ensure that they are able to continue reaching their audience. While it may be difficult to say goodbye to Revue, there are many other newsletter platforms available that may be able to meet the needs of affected users.

Here are 5 Revue Alternatives to Consider

1. Mailchimp: One of the most popular email marketing platforms, Mailchimp offers a wide range of features for creating and sending newsletters, including customizable templates, automation tools, and detailed analytics.
2. ConvertKit: Designed specifically for bloggers and creators, ConvertKit offers an intuitive platform for managing newsletters and email marketing campaigns. It includes features such as automation, landing pages, and opt-in forms.
3. AWeber: AWeber is a well-established email marketing platform that offers a range of features for creating and sending newsletters, including customizable templates, automation tools, and detailed analytics.
4. MailerLite: A user-friendly email marketing platform that offers a range of features for creating and sending newsletters, including customizable templates, automation tools, and detailed analytics. It is particularly well-suited for smaller businesses and bloggers.
5. Campaign Monitor: A professional email marketing platform that offers a range of features for creating and sending newsletters, including customizable templates, automation tools, and detailed analytics. It is geared towards larger businesses and enterprise users.

How to Transition Your Newsletter to a New Platform

Here is a list of steps you can follow to move from Revue to a different platform, such as Mailchimp:

1. Export your data from Revue: Go to the Revue website and look for the option to export your data. This will typically include your subscriber list, the content and metadata of your newsletter issues, and your newsletter issue stats. You will likely need to provide your email address in order to receive the export once it is ready.
2. Create an account with your new platform: If you haven’t already done so, sign up for an account with your chosen platform. Be sure to carefully review the different pricing plans and features offered to determine which one is the best fit for your needs.
3. Import your data into the new platform: Most email marketing platforms will have a feature for importing data from other platforms. Follow the instructions provided by your new platform to import your subscriber list, newsletter content, and other data into your new account.
4. Set up your newsletter templates and design: Take some time to customize the design and layout of your newsletters in the new platform. This may include creating custom templates, choosing a color scheme, and adding your logo.
5. Test and send your first newsletter: Before sending your newsletter to your entire subscriber list, it is a good idea to test it out to make sure everything looks and functions as expected. Once you are satisfied with the result, you can send your first newsletter using the new platform.
6. Notify your subscribers: It is important to let your subscribers know that you have switched to a new platform, and provide them with any necessary instructions for continuing to receive your newsletters. You may want to include this information in your first newsletter sent from the new platform, or send a separate email to your subscribers explaining the change.