Over the last year, the phrase “Why is this trending?” was tweeted over half a million times. This prompted the guys over at Twitter to come up with a solution to this pertinent question.
“No more having to scroll through Tweets to find out why something’s on the trend list. Starting today, some trends on Android and iOS will show a Tweet that gives context right away.” Twitter says in a statement.
At the moment, users usually have to scroll through a whole lot of tweets to figure out where the trend started and what it is about, juggling in between tweets that have used the trending topics to ride on the reach and free promotion.
“It should be easier to understand what’s being said immediately,” Twitter wrote in a blog post.
No more having to scroll through Tweets to find out why something’s trending.
— Twitter Support (@TwitterSupport) September 1, 2020
The platform added that they have been working on adding more context on what’s happening with labels on tweets and accounts as well as on Twitter Moments and related articles on trends.
Now, Twitter is adding pinned tweets and descriptions on trends to help users understand why something is trending.
From now on, some trends will have a Representative Tweet pinned on them to give you more insight about it, Twitter explained in the blog. The platform’s curation team is going to use a combination of algorithms to determine if a tweet represents a trend by evaluating if it is reflective of the trend and popular