Kenya’s Olympic Committee has cautioned the public warning of legal action against any non-sponsor brands, celebrities, and influencers who use ‘Team Kenya’ or publish information related to the Games and any of its other associated ‘properties’.
In a statement, Nock said corporate entities would not be authorized to use words such as ‘Olympics’, ‘Tokyo2020’, for purposes of ‘direct or inferred marketing campaigns’.
The committee also listed other related words and phrases that are off-limits. it will also be illegal to post pictures taken at the Games which officially begin on Friday.
Congratulatory messages are also prohibited. Media companies and private citizens are excluded but ‘solely for personal use on social media.’
“Influencers and celebrities are also cautioned against associating their sponsored posts with the Olympic Games. Ambush marketing is frowned upon and will result in legal action.”
“For the avoidance of doubt, the official Team Kenya partners are the Ministry of Sports, Kenya Breweries Ltd – Tusker, Kenya Charity Sweepstake, and Safaricom. International IOC partners, who are not sponsors of Team Kenya also have no rights to use the image and likeness of Team Kenya,” Nock said in the statement.