Popular content management system WordPress has announced it plans to block Google’s FloC saying the ad-tracking technology is a security concern.
The company has so far released set codes that allow developers to block the FloC for their websites.
“WordPress powers approximately 41% of the web – and this community can help combat racism, sexism, anti-LGBTQ+ discrimination, and discrimination against those with mental illness with four lines of code,” it said in a post.
While making the announcement, WordPress cited a blog post from the Electronic Frontier Foundation which said Google’s FloC was a terrible idea.
Google recently announced that they were turning off support for third-party cookies on the Chrome browser and instead replace third-party cookies with its own Federated Learning of Cohorts (FLoC)
Many browsers have already raised concerns over the technology and even vowed to block FLoC on their platforms.