X, formerly Twitter, has introduced a new feature that allows paid users to hide their likes. This update comes in response to recent rollouts by rival social networks Threads and Bluesky, which gave users the ability to view their own likes.
The feature description reads:
Your Likes tab on your profile will only be visible to you. Your Likes timeline will also be hidden from the X APIs. Your individual Likes will still be visible on posts.
Users who have opted for the paid tier on X now have the option to hide the likes tab under profile customization. According to the feature description, the likes tab on a user’s profile will only be visible to them, and their likes timeline will also be hidden from X’s APIs. However, individual likes will still be visible on posts.
Previously, likes on X were public, and anyone could visit a user’s profile to view the posts they had liked. With this new feature, paid users can now like posts without worrying about others seeing their activity.