YouTube ads in 2021 are annoying! After numerous complaints from users around the world, the American tech giant Google is piloting a more affordable premium subscription tier for YouTube that will offer just ad-free viewing without YouTube Premium’s other features.
Spotted by a user recently, the new ‘Premium Lite’ plan was confirmed by a YouTube employee in a statement given to The Verge.
“In Nordics and Benelux (except for Iceland), we’re testing a new offering to give users even more choice: Premium Lite costs EUR 6.99/month (or local equivalent per month) and it includes ad-free videos on YouTube,” a YouTube spokesperson stated.
Currently, Premium Lite is getting tested in Belgium, Denmark, Finland, Luxembourg, the Netherlands, Norway, and Sweden.
Premium Lite includes ad-free viewing across YouTube’s main app on the web, iOS, Android, smart TVs, and games consoles, as well as in the YouTube Kids app.
The plan doesn’t include any YouTube Music benefits like ad-free listening, background playback, or offline downloads.
According to estimations, the plan will cost around 60 percent of the price of a regular Premium subscription, while only offering around a quarter of its benefits.