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In the age of information overload, viewers are demanding more transparency about the content they consume online. This is especially true on YouTube, a platform flooded with videos of all shapes and sizes. To address this growing need for clarity, YouTube is introducing a new tool that requires creators to disclose when content has been altered or created using synthetic media, including artificial intelligence (AI).

Why Transparency Matters

There are several reasons why viewers want more transparency about the content they watch on YouTube. One concern is the potential for misleading or deceptive content. Altered or synthetic media can be used to create realistic-looking scenes that may not be real. This can be particularly problematic for viewers who rely on YouTube for news and information. For instance, a video that uses AI to manipulate footage of a political candidate could mislead viewers about the candidate’s actions or words.

Another concern is the blurring of lines between reality and fiction. As AI-generated content becomes more sophisticated, it can be difficult to tell the difference between what is real and what is not. This can be confusing for viewers, especially young people who may not be familiar with the capabilities of AI.

A New Tool for Disclosure

To address these concerns, YouTube is introducing a new tool in Creator Studio. This tool will require creators to disclose to viewers when content has been altered or created using synthetic media, including generative AI. This disclosure will help viewers to make informed decisions about the content they watch.

When Disclosure is Not Required

It’s important to note that disclosure is not required for all types of content. For example, creators do not need to disclose the use of clearly unrealistic content, animation, or special effects. Additionally, disclosure is not required for generative AI used solely for production assistance, such as color correction or background removal.

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Even if a creator does not disclose the use of altered or synthetic media, YouTube may still add a disclosure label to the video. This is to ensure that the content does not mislead viewers. YouTube will make these decisions on a case-by-case basis, considering factors such as the potential for the content to be misleading.

Introducing this new tool is a positive step towards greater transparency on YouTube. By requiring creators to disclose the use of altered or synthetic media, YouTube is helping viewers make informed decisions about the content they watch. Let me know if you’d like to learn more about the implications of AI-generated content.

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Shirleen
Shirleen is a tech writer with over 3 years of experience in the industry. She has a passion for writing about complex technical topics in a way that is easy to understand. She is also an expert in SEO. She is a highly skilled and experienced tech writer who is passionate about her work. She is also a great team player and is always willing to go the extra mile to get the job done.

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