YouTube is significantly lowering the eligibility requirements for creators to make money. The new requirements are as follows:
- 500 subscribers
- 3 public uploads in the last 90 days
- Either 3,000 watch hours in the past year
- Or 3 million Shorts views in the last 90 days
The old requirements were much more stringent, requiring 1,000 subscribers and either 4,000 watch hours in the past year or 10 million Shorts views in the last 90 days.
The new requirements are designed to make it easier for smaller creators to make money from their videos. YouTube says that the new requirements will “open up the opportunity to earn money to more creators, and help them grow their channels.”
The new requirements are also a way for YouTube to compete with other platforms, such as TikTok, which have lower monetization thresholds.
The change has been met with mixed reactions from creators. Some creators are happy that they will now be able to make money from their videos with fewer subscribers and watch hours. Others are concerned that the new requirements will lead to a flood of low-quality content on YouTube.
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Only time will tell how the new requirements will impact the YouTube ecosystem. However, it is clear that YouTube is making a concerted effort to make it easier for smaller creators to make money from their videos.
Why YouTube is Lowering the eligibility requirements
There are a few reasons why YouTube is lowering the eligibility requirements for its Partner Program.
- Competition from other platforms: YouTube is facing increasing competition from other platforms, such as TikTok, which has lower monetization thresholds. By lowering its own monetization thresholds, YouTube is hoping to attract more creators to its platform and keep them from switching to other platforms.
- The growth of Shorts: YouTube’s short-form video platform, Shorts, has been growing rapidly in recent months. In fact, Shorts now accounts for more than half of all watch time on YouTube. By lowering the monetization requirements for Shorts, YouTube is hoping to encourage more creators to produce Shorts content.
- A desire to support smaller creators: YouTube has long been criticized for making it difficult for smaller creators to make money from their videos. By lowering the monetization requirements, YouTube is hoping to make it easier for smaller creators to earn a living from their content.
Impact of the new requirements
It is still too early to say what the impact of the new requirements will be. However, there are a few potential outcomes.
- Increased competition: The new requirements could lead to an increase in the number of creators who are eligible to monetize their videos. This could lead to increased competition for views and ad revenue.
- Lower-quality content: Some creators are concerned that the new requirements will lead to a flood of low-quality content on YouTube. This is because the new requirements make it easier for creators to start monetizing their videos, even if they do not have a large following or produce high-quality content.
- More diverse content: The new requirements could lead to more diverse content on YouTube. This is because the new requirements make it easier for creators from all backgrounds to start monetizing their videos.
Only time will tell how the new requirements will impact YouTube. However, it is clear that the new requirements are a significant change for the platform.
Q and A
Q: How many subscribers do I need to make money on YouTube?
A: 500 subscribers
Q: What are the new monetization requirements for YouTube creators?
A: The new monetization requirements for YouTube creators are as follows:
- 3 public uploads in the last 90 days
- Either 3,000 watch hours in the past year or 3 million Shorts views in the past 90 days
Q: Why is YouTube lowering the monetization requirements?
A: YouTube is lowering the monetization requirements in order to make it easier for smaller creators to make money from their videos. YouTube has said that the new requirements are designed to “open up the opportunity to earn money to more creators, and help them grow their channels.”
Q: What is the impact of the new monetization requirements?
A: The impact of the new monetization requirements is still unknown. However, there are a few potential outcomes.
- Increased competition: The new requirements could lead to an increase in the number of creators who are eligible to monetize their videos. This could lead to increased competition for views and ad revenue.
- Lower-quality content: Some creators are concerned that the new requirements will lead to a flood of low-quality content on YouTube. This is because the new requirements make it easier for creators to start monetizing their videos, even if they do not have a large following or produce high-quality content.
- More diverse content: The new requirements could lead to more diverse content on YouTube. This is because the new requirements make it easier for creators from all backgrounds to start monetizing their videos.
Only time will tell how the new requirements will impact YouTube. However, it is clear that the new requirements are a significant change for the platform.
Q: How can I make money on YouTube with the new monetization requirements?
A: There are a few things you can do to make money on YouTube with the new monetization requirements:
- Create high-quality content that people will want to watch.
- Promote your videos on social media and other platforms.
- Collaborate with other creators.
- Run contests and giveaways.
- Offer paid subscriptions or donations.
